A creative strategist rooted in a graphic design background.

With 10 years driving global brand in-house;

I currently lead the global direction and strategy of Paid Social, and Performance at Dr. Martens; scaling conversions whilst keeping our brand at heart.

Still a hands-on designer; designing with marketing intent, insights and continous testing.

Specialising in campaign design systems & paid social, branching from low to full funnel executions.